Related content links – content pattern

Related content links appear on pages on the Acas website.

When to use this pattern

Use 'related content' to link to pages that are:

  • related to the topic of the page
  • might be of interest to the user
  • not linked to in the main body of the page

For example, podcasts and other advice pages.

On landing pages you can use either:

The pattern

There are different patterns depending on what type of content you're linking to.

Blogs, podcasts and webinars

[Content type] – [Title of the content]

For example:

  • Blog – What the future world of work might look like
  • Podcast – Managing redundancies
  • Webinar – Managing mental health


[Title of the content]

The title of the content will explain what the template is, for example:

  • Grievance letter template
  • Recruitment checklist
  • Example flexible working policy

Events and conferences

[Topic of event or conference] – [Date]

For example:

  • Mental health conference – 28 January 2021
  • TUPE conference – 2 February 2021

Training courses

It's best to link to training courses within the body text of advice pages, rather than using related content links.

Follow the content pattern for linking from advice to Acas training

Linking to advice from research reports

Use 'related content' on the research report publication page, not on the report itself.

[Advice – title of advice guide or page]

For example:

Advice – changing an employment contract

Things to remember

Do not link to more than 3 pieces of related content on a page. Adding too many related content links can distract the user from the page they're on.

Blogs and research papers

Link to blogs:

  • on landing pages – not on chapter pages
  • if the blog is recent and relevant

Do not link to research or discussion papers from advice.

Research and discussion papers are specialist content that users can find in the 'Research and commentary' section on the website. Every new paper will be accompanied by a blog. The blog will be a better next step from advice because it will introduce or summarise the research for a wider audience.