The content strategy will explain:
- briefly, the web's role in Acas's services
- areas of focus for improving the web channel across services
Why it's needed
Acas has 4 Digital product teams. Each has responsibility for part of Acas's web presence.
The content strategy for the web will help product teams:
- understand each other's use of the web
- deliver improvements across the channel
- coordinate content work
It will support the teams to deliver Acas's organisational ambitions and aims. These include:
- the 3 ambitions of the Acas strategy 2025 to 2030
- the 3 aims of the communications and external affairs strategy