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Pride in a profession helps retain and motivate workers

A new survey suggests that by encouraging staff to feel proud of their profession, employers can attract and retain a dedicated workforce.

In a survey of more than 2,000 UK workers by specialist recruiter Randstad Financial & Professional, 58 per cent of respondents said they were proud of their profession. Highest above the average were the insurance, property and media sectors. The nursing, accountancy and rail sectors took the lowest three positions with education, law and manufacturing close to the average.

The researchers suggested that employers need to make staff feel proud of their profession, or they risk creating a disillusioned workforce.

In a discussion of the survey results on BBC Radio 4's Today programme, Vanessa Robinson, Head of HR Practice Development at the Chartered Institute of Personnel and Development said employers can take steps to boost staff pride: 'It's very important that organisations really look at how they can encourage employees and give them a sense of purpose, helping them understand how they contribute to the organisation's purpose'.

Acas has a wealth advice about how to engender a sense of purpose and boost staff morale on its Employee engagement page. As well as running courses to provide Skills for supervisors in this area, Acas offers practical training on Performance management, including how to get the most from one-to-one workplace discussions. The training can also help staff see how their work fits into the overall aims of the organisation and take pride and value in what they do.

Visit the Acas Training and Business Solutions page for more information.

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