Social media: A force for good in the HR world?
Misuse of social media in the workplace can be a headache for businesses, but more and more HR professionals are now using it to support recruitment of new employees.
The benefits of using social media platforms such as LinkedIn, Facebook and Twitter to support recruitment and staff retention are only now starting to be recognised. Social media is increasingly being used by HR professionals to share information and network with colleagues, as well as to source new talent and check out potential candidates. Increasingly, social media channels are proving to be a cost-effective way of targeting particular groups and sourcing new talent.
However, employers need to be wary of how they treat information on social media platforms. Using social media to aid recruitment can save time and money, but it can also serve to exclude people who do not have access to social media. It's also worth remembering that employers who exclude candidates on the basis of information obtained on a social networking profile could face tribunal claims for discrimination.