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Family-friendly policies key to recruiting and retaining women, says Mumsnet founder

HR professionals should be 'loud and proud' about their family-friendly policies, says Longton, as flexible working practices and family-friendly policies can play a key role in enabling companies and organisations to attract and retain the best female talent. They can also help to build a positive brand image which appeals to mothers and carers.

Widely recognised by employers as a particularly productive sector of the workforce, working mothers often need just a little bit of flexibility to enable them to return to the workplace. Small changes can often pay big dividends, and need not be costly or disruptive. While it can be a challenge to strike a fair balance between the benefits offered to employees with families and those without, there are clear all-round benefits of family-friendly working for workers and employers alike.

Acas can visit your organisation to explain how to address a range of issues related to parents and carersand then work with you to develop practical solutions for implementing family-friendly policies.

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