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Small Business Saturday is on 5 December

Small Business Saturday is back on 5 December for its triumphant third year - to support, inspire and loudly blow the trumpet for small businesses in the UK.

Organisers hope the event will be an even bigger success than last year, when it trended at number one all day on Twitter and generated more than 3.5 million Facebook views.

On the day in 2014, 16.5 million people shopped in small independent businesses, representing a 20 per cent increase in footfall on 2013, or an extra 2.7 million shoppers.

Growing awareness

Awareness of Small Business Saturday is steadily growing. Last year almost two thirds of UK consumers knew about the day, an increase of a third on the previous year. But there's scope for even bigger sales this year as even more people hear about it.

The concept was borrowed from the US, where it began in 2010 to encourage shoppers into their local bricks-and-mortar businesses on the first Saturday after Thanksgiving.

Supported by Barack Obama, major celebrities and sponsored by American Express, the day generates multibillion dollar sales, with $14.3 billion being spent with independent retailers and restaurants on the day in 2014.

Chuka Umunna imported the idea when he was shadow business secretary, but it has since become a cross-party campaign with huge grassroots support.

Acas publications and services

Acas has in-depth Help for small firms, including step-by-step guides with clear advice on how to get the best out of your employees while following your obligations as an employer.

Acas experts can visit your organisation and give you bespoke support to help you overcome the challenges you and your employees face. Contact the customer services team on 0300 123 1150 for more information about Acas Workshops, projects and business solutions.

Acas training is ideal for small firms, covering essential areas such as Recruitment, People management, Performance management and Employing People - A Practical Introduction, with everything you need to know about the fundamentals of being an employer.

For free, impartial advice and guidance visit Acas Helpline Online.

Visit the Acas Training Courses, Workshops and Projects area for more information.


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